
PROGRAM DESIGN PRINCIPLES

The Program Foundation Framework consists of seven design principles that underpin all courses and training activities. This design creates a robust and functional learning structure for individuals and businesses.
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Goal Focussed
Action Learning
Person-Centred Design
Collaborative Approach
Ethical Orientation
Emotional Intelligence
Critical Thinking

PEOPLE-CENTRED DESIGN
Effective communication is about people. The same is true about effective learning. Those lightbulb moments of discovery that build new skills come from program designs that develop the unique qualities of each individual. Education should be both functional and relevant for the learner. The Foundation Framework integrates concrete skill-building disciplines with a meaningful connection for each person.
ACTION LEARNING
Programs are highly interactive. A balance of theory and practical involvement creates powerful learning opportunities for individuals, teams and organisations. Participation through real-time experiences and forensic feedback sharing allows reinforcement and reflection of the core learning principles.
GOAL FOCUSSED
Hughes Impact focuses on participants' personal and business goals concerning communication development. This provides a clear focal point for attendees. It also creates a higher motivational drive as the identified goals are more meaningful to the participant.
COLLABORATIVE APPROACH
The education courses provide an opportunity for group collaboration as teams learn together under the guidance of a facilitator. A supportive environment is created, which enables self-discovery and appreciative appraisal. This helps to build empathy, team bonding and the value of working with others.
EMOTIONAL INTELLIGENCE
All programs integrate emotional intelligence into the learning to identify and build competence in regulating emotion when communicating and understanding the feelings of others. This helps to enhance relationships, build confidence, reduce stress, and defuse conflict.
CRITICAL THINKING
Critical thinking in communication emphasises concrete knowledge, factual information and data to provide evidence of positions, perspectives and problem-solving. It stresses the ability to think on one’s feet and communicate with clarity, logic and structure. It also includes the ability to reflect and learn.
ETHICAL ORIENTATION
Promotes integrity in communication and building trust among colleagues, clients and other stakeholders. Focuses on the responsibility of the individual and protects business reputation. Individuals and businesses elevate their status and stakeholder loyalty when communicating with honesty and integrity.
